June 12, 2019 - Garena Online (Thailand), a leading provider of mobile and PC online games for players to interact and access the online games through smartphones and PCs across Thailand, unveiled a marketing strategy to strengthen its foothold in the eSports market. The goal is to push the RoV e-Sports as a national, professional sports tournament under the “Beyond eSports” concept to develop the eSports as a new type of sports competition. Rules and criteria for both domestic and international RoV eSports leagues, which are expected to happen in 2019, will be amended Arena of Valor International Championship (AIC) to match the growing eSports popularity and interest from Thai eSports enthusiasts.
Coverd story by Channel 3.