Garena brings online gaming course into classroom

Sep 7, 2016 – BBA International Program, Faculty of Commerce and Accountancy Chulalongkorn University welcomes Garena Online (Thailand)’s General Manager Game Operation Allen Hsu as a guest lecturer for a business class on international marketing.

The lecture entitled, “Garena and Global eSport Competitive Marketing Strategies” providing the students in-depth knowledge of how to develop digital gaming marketing strategies in local and global perspectives was delivered to more than 60 students. The class was very educational and intriguing as it was somewhat new to Thailand and presented some useful information that might be applied in their future careers.