Sep 27, 2016 - Nok Maneerut, CEO of Garena Online (Thailand), has given practical eCommerce insights for online merchants at the press conference announcing a value of Thai eCommerce market in 2015 by Electronic Transactions Development Agency (ETDA) at Space by Miracle, The 9th Tower.
A panel discussion entitled “How to enter Thailand’s eCommerce market and be successful?” brought together representatives from both public and private sectors to engage in discussion and investigate opportunities and challenges in today’s online marketplaces as eCommerce continues to grow very rapidly year on year.
As the representative of mobile C2C online marketplace Shopee, Maneerut suggested Thai online merchants should focus on providing a right product on a right platform, increasing a brand’s responsiveness, and integrating a good logistics management so as to develop sustainable ways and keep the sellers in path to success.
The ETDA stated that the value of Thai eCommerce will reach 2.52 trillion baht this year, increased by 12.4 per cent from 2015, and it is on an upward trend. Therefore, it is important for both platforms and sellers to adapt to keep pace with intense competition and quickly changing trends.