Garena launches “Korat Cat Pants” in Free Fire to promote Thai culture

In collaboration with theThai governmental organisations, including the National Soft Power Strategy Committee, the Ministry of Digital Economy and Society, the Ministry of Culture, the Ministry of Tourism and Sports, and the Nakhon Ratchasima Chamber of Commerce, Garena launched a new Free Fire fashion item inspired by Thai culture.

From now to the end of the year, players can enter the battlefields donning an iconic pair of Korat Cat Pants, which features prints of Thailand's "good luck cat."

This initiative is in line with Thailand's efforts in promoting its unique culture through digital entertainment, all while showcasing Garena's commitment to providing its players with highly localised experiences.