Sea (Thailand) partnered with the Department of Learning Encouragement (DOLE) to drive the "Learn to Earn" concept through the "Shopee Learn to Sell" project. The initiative empowers educators with e-commerce skills to act as community role models and drive local economic growth.
The project saw overwhelming interest, with 1,600 educators applying. Following an online foundation course, 114 participants were selected for intensive hands-on workshops led by Shopee University experts and successful online entrepreneurs at the Bangkok Planetarium.
Participants then applied their knowledge by teaching local communities and competing in a 4-week sales competition selling local products on Shopee using features like Shopee Live and Shopee Video.
The project successfully transformed educators into "learning leaders" capable of passing on essential digital skills and creating sustainable income opportunities for their local communities.