Sea (Thailand), in partnership with the Institute of Board Game for Learning (IBGL), hosted the national finals of the 3rd "Wishlist Thailand Tournament 2026" at TK Park, CentralwOrld, aiming to advance financial literacy among Thai youth. The competition featured 375 participants across school representative, open, and family competitions. Beyond the tournament, the initiative included financial education workshops led by The Money Coach for 40 teachers, empowering them to integrate board games into classroom curricula.
Sea (Thailand) and IBGL consistently tracked the application of the Wishlistb Financial Boardgame as a learning tool. Follow-up surveys and in-depth interviews revealed that 91.4% of youth participants improved their financial planning or increased their savings. Additionally, 70% of participating schools actively integrated the board game into their ongoing curricula, highlighting the Wishlist board game's tangible positive impact on Thai youth.